International Retail Marketing by Christopher Moore, Margaret Bruce, Grete Birtwistle

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International Retail Marketing

Author : Christopher Moore, Margaret Bruce, Grete Birtwistle

Publisher : Routledge

Published : 2007-03-30

ISBN-10 : 1136393803

ISBN-13 : 9781136393808

Number of Pages : 280 Pages

Language : en

Descriptions International Retail Marketing

International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.

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International Retail Marketing - Christopher Moore, Margaret - International Retail Marketing. International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare

International Retail Marketing | Christopher Moore, Margaret - International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare

International Marketing: The Guide to Going Global - Sprout Social - What is international marketing?

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