Beyond the Obvious by Phil McKinney

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Beyond the Obvious

Author : Phil McKinney

Publisher : Hachette Books

Published : 2012-02-07

ISBN-10 : 1401304133

ISBN-13 : 9781401304133

Number of Pages : 288 Pages

Language : en

Descriptions Beyond the Obvious

The Killer Questions Your Company Should Be Asking Generating and executing great ideas is the key to staying ahead in a rapidly changing world. It seems so basic. Why is it so hard to actually get right? According to innovation expert Phil McKinney, the real problem is that we're teaching people to ask the wrong questions about their businesses--or none at all. There has to be a better way. In Beyond the Obvious, McKinney will help you use his proven FIRE (Focus, Ideation, Rank, Execution) Method to dig deeper and get back to asking the right questions--the ones all companies must ask to survive. Full of real-world examples, this book will change the way you operate, innovate, and create, and it all begins with battle-tested questions Phil has gathered on note cards throughout his career. Shared for the first time here, these "Killer Questions" include: What are the rules and assumptions my industry operates under? What if the opposite were true? What will be the buying criteria used by my customer in 5 years? What are my unshakable beliefs about what my customers want? Who uses my product in ways I never anticipated? These questions will reframe the way you see your products, your customers, and the way the two interact. Whether you're a company of thousands or a lean startup, Beyond the Obvious will give you the skills and easy-to-follow plan you need to make both the revolutionary changes and nuanced tweaks required for success. Praise for Beyond the Obvious "Human beings are creatures of habit, so getting ourselves and our teams to think beyond the obvious is a challenge we face all the time. Phil McKinney is an innovation expert, and his killer questions and hit-the-spot anecdotes provide a great way to get out in front of opportunities we otherwise won't see." -- Geoffrey Moore, author of Crossing the Chasm and Escape Velocity "I've always believed that asking the right questions is the essence of design. Phil McKinney proves that point with this wonderful set of killer questions that will jumpstart-or greatly enhance- your innovation efforts." -- B. Joseph Pine II, co-author, The Experience Economy & Infinite Possibility. "Product Innovation is a prerequisite to building great brands. Phil's questions are a prerequisite to building innovative products." -- Satjiv S. Chahil, former global marketing chief, Apple"

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Results Beyond the Obvious

The obvious Definition & Meaning - Merriam-Webster - the obvious: [noun] something that is easy to understand or recognize

Beyond Obvious - Animal Planet. One more selection that I have made from the flickr group called Beyond Obvious-Photomind. The group is curated by Lukas Vasilikos and me. We believe that in the group there is great photography of all kinds (Street, portraits, nudes, abstracts, family etc) . Here is an edit I made from the group's pool with theme "Animal Planet"

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Beyond the Obvious: Killer Questions That Spark Game-Changing - In Beyond the Obvious, McKinney helps the reader to dig deeper and get back to asking the right questions-the ones all organizations must ask to survive. Full of real-world examples, this book will change the way you operate, innovate, and create, and it all begins with battle-tested questions Phil has gathered on note cards throughout his

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What does 'beyond the obvious' mean? - Quora - Beyond. the. obvious. is that which is not obvious. When someont suggests that you look beyond the obvious, they want you to look more deeply into the subject. For example, Aesop's fable about the tortoise and the hare is about these two animals having a race. That is the obvious. But if you. look beyond the obvious

168 Synonyms & Antonyms of OBVIOUS - Merriam Webster - Synonyms for OBVIOUS: apparent, evident, unmistakable, clear, straightforward, distinct, simple, visible; Antonyms of OBVIOUS: unclear, ambiguous, obscure, mysterious

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Beyond The Obvious - A Book by Phil McKinney on Creating Breakthrough - In Beyond The Obvious, you discover how to get back to asking the right questions - ones that lead to radical breakthrough innovation. Full of real-world examples, this book will change the way you operate, innovate, and create. These questions will re-frame the way you see your products, your customers and and your organization

Beyond the Obvious » - Learn from the best - This complete summary of the ideas from Phil McKinney’s book “Beyond the Obvious” explains that the key to coming up with game changing and radical ideas is to discipline yourself to let go of your assumptions and re-visit the vital core question which underpins everything you do

168 Synonyms & Antonyms of OBVIOUS - Merriam Webster - adjective Definition of obvious 1 as in apparent not subject to misinterpretation or more than one interpretation that remark was an obvious joke, so lighten up Synonyms & Similar Words Relevance apparent evident unmistakable clear straightforward distinct simple visible plain unambiguous unequivocal broad manifest decided palpable transparent

Beyond The Obvious - A Book by Phil McKinney on Creating - Beyond The Obvious - A Book by Phil McKinney on Creating Breakthrough Innovations - The award-winning book that shows how to create disruptive ideas that become breakthrough products and services Top Ideas and How to Execute Them by philmckinney Share Tweet Share Buffer StumbleIt Email W hich Top Ideas to Pitch?

Beyond the Obvious Free Summary by Phil McKinney - getAbstract - A helpful and/or enlightening book, in spite of its obvious shortcomings. For instance, it may offer decent advice in some areas while being repetitive or unremarkable in others. *getAbstract is summarizing much more than books

Beyond the Obvious: Killer Questions That Spark Game-Changing - In Beyond the Obvious, McKinney will help you use his proven FIRE (Focus, Ideation, Rank, Execution) Method to dig deeper and get back to asking the right questions--the ones all companies must ask to survive. Full of real-world examples, this book will change the way you operate, innovate, and create, and it all begins with battle-tested

Going Beyond the Obvious - - What does it mean to go beyond the obvious?