From Great to Gone by Mr Peter Lorange, Mr Jimmi Rembiszewski

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From Great to Gone

Author : Mr Peter Lorange, Mr Jimmi Rembiszewski

Publisher : Ashgate Publishing, Ltd.

Published : 2014-05-28

ISBN-10 : 1472435567

ISBN-13 : 9781472435569

Number of Pages : 150 Pages

Language : en

Descriptions From Great to Gone

To compete for the modern consumer it is critical to move from being an old-fashioned FMCG to being an FICG - a fast-innovating consumer goods company - but there are major internal and external hurdles to this transformation. Outdated communication strategies based on television, radio and print with constant repetition must be replaced by what the authors call ‘Lego’ strategies, whereby the marketing and communication strategies are built up by many key facets and delivered to the consumer through a mix of various touch points. From Great to Gone points out what the winners of the 21st century have in common that has enabled them to achieve this transformation.

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From Great to Gone - Google Books - From Great to Gone: Why FMCG Companies are Losing the Race for Customers. Mr Peter Lorange, Mr Jimmi Rembiszewski. Ashgate Publishing, Ltd., May 28, 2014 - Business & Economics - 150 pages

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From Great to Gone: Why FMCG Companies are Losing the Race - From Great to Gone shows that what’s needed are ’Lego’ strategies, whereby the marketing and communication strategies are built up by many key facets (like building blocks) and delivered to the consumer through a mix of various touch points. Most importantly, you need to leave consumers to put all of that together themselves

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