International Retail Marketing by Margaret Bruce, Christopher Moore, Grete Birtwistle

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International Retail Marketing

Author : Margaret Bruce, Christopher Moore, Grete Birtwistle

Publisher : Routledge

Published : 2004

ISBN-10 : 0750657480

ISBN-13 : 9780750657488

Number of Pages : 250 Pages

Language : en

Descriptions International Retail Marketing

International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.

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Results International Retail Marketing

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