The Road to Luxury by Ashok Som, Christian Blanckaert

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The Road to Luxury

Author : Ashok Som, Christian Blanckaert

Publisher : John Wiley & Sons

Published : 2015-01-28

ISBN-10 : 0470830042

ISBN-13 : 9780470830048

Number of Pages : 432 Pages

Language : en

Descriptions The Road to Luxury

A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury business As key new luxury markets like Asia, Latin America and Africa continue to expand, The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management gives professionals interested in the industry a holistic understanding of luxury market dynamics around the world using stories, experiences, relevant data and statistics on current market trends. For investors, the book offers valuable insight on where the industry is headed. For industry insiders and executives, it presents valuable data with which to craft successful business strategies. The definitive insider's guide to the luxury sector by leading figures in the field Includes rigorous academic data, including information on the business attractiveness and appropriateness of various country markets Examines strategies and success factors of key players, and insight into the systems and operations, retail, distribution and e-commerce, emerging markets and emerging brands, as well as management styles For professionals in the luxury industry, as well as those studying it or investing in it, The Road to Luxury presents a complete and information-packed resource covering virtually every aspect of this growing sector.

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The Road to Luxury: The Evolution, Markets, and Strategies of Luxury - The Road to Luxury explores the fascinating history of luxury goods and explains the evolution of the burgeoning luxury marketplace, to offer a clear understanding of the dynamics of the luxury world. Citing current data and statistics on market trends, Ashok Som and Christian Blanckaert offer insight into the systems and operations, retail, distribution and e-commerce, emerging markets and

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[PDF] The Road to Luxury by Ashok Som eBook | Perlego - About This Book. A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury business. As key new luxury markets like Asia, Latin America and Africa continue to expand, The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management gives

The Road to Luxury: The New Frontiers in Luxury Brand ... - Wiley - Discover the meaning of the latest trends in the luxury industry with this resource from leading voices in the field The thoroughly revised Second Edition ofThe Road to Luxury: The New Frontiers in Luxury Brand Managementdelivers a comprehensive overview of the foundations of, and new developments in, luxury brands. The book discusses a new wave of mergers and acquisitions, the rise of Gucci

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The Road to Luxury: The New Frontiers in Luxury Brand - The Road to Luxury, Second Edition serves as a comprehensive research-driven book on what the luxury industry had been, is and will be during and after the COVID-19 pandemic, and remains the definitive insider’s guide to every essential aspect of the luxury sector

The Road to Luxury: The Evolution, Markets, and Strategies of - The Road to Luxury examines the key strategies and success factors that are employed by the leading organizations in the luxury market. The authors also reveal the winning and losing tactics of many well-known players in the luxury industry adopted during and post recession

The Road to Luxury: The New Frontiers in Luxury Brand - The Road to Luxury: The New Frontiers in Luxury Brand Management, 2nd Edition. An insightful analysis of the impact and meaning of the COVID-19 for the luxury industry, particularly for market growth in China. The creation of savoir faire and business plan competitions in the luxury industry. LVMH’s sponsoring of Viva Technology

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The Road to Luxury: The Evolution, Markets, and ... - Wiley - The Road to Luxury: The Evolution, Markets, and Strategies of Luxury Brand Management Ashok Som, Christian Blanckaert ISBN: 978-0-470-83005-5 January 2015 432 Pages E-Book From $48.00 Print From $59.95 O-Book E-Book $48.00 Hardcover $59.95 O-Book View on Wiley Online Library Read an Excerpt Chapter 1 (PDF) Index (PDF) Table of Contents (PDF)

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The Road to Luxury | Wiley Online Books - The Road to Luxury: The Evolution, Markets, and Strategies of Luxury Brand Management Author (s): Ashok Som, Christian Blanckaert First published: 2 February 2015 Print ISBN: 9780470830024 | Online ISBN: 9781118814321 | DOI: 10.1002/9781118814321 Copyright © 2015 John Wiley & Sons, Singapore Pte. Ltd. Navigation Bar Menu Home Author Biography